This project explores world building through graphic prop design. ‘Happyland’ is a dystopian city built on maintaining the happiness of its’ civilians. Beneath the city is a rebel base set in the London Underground.

WELCOME TO HAPPYLAND

These posters are influenced by Nazi propaganda and designs from 1930s-50s, a design style I stick to throughout the project.

Propaganda Posters

Documents

These documents show the various systems within the city.

FOOD PACKAGING

The packaging designs here portray a family meal made of synthetic ingredients and water supplements for human citizens due to the AI’s overuse of water to stay running.

Rebel base items

These are artefacts that would be found in the Underground station where the rebels live.

Smile, Citizen!

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Tickets to another world